If you are reading this, chances are you are one of the 80% of US adults who use social media. Here at Harris, we increase brand awareness and loyalty through our social channels, we gain valuable customer insights with every interaction, we provide a richer customer experience and increase our website traffic and search ranking. But most importantly, we build relationships with our customers, associates, vendor partners and peers.
Kenseal and Harris have been maintaining a strong social media presences for a while now, but recently we got HarMac on board as well (see links to all social channels below). HarMac is active on the 3 big networks, Facebook, LinkedIn and Instagram. Harris and Kenseal are also on Twitter and YouTube. We want to be where our customers are and be top of mind for construction products and supplies. We use social media to promote our businesses, our people and locations, but also for customer service queries and talent acquisition. Our followers learn about our projects, sales initiatives, career opportunities, events and news on social media first.
As of January 2017, all Harris & Kenseal branches have their own Facebook page. This is adding new levels of local marketing opportunities for each branch. It also helps tremendously with being discovered as a 'supplier nearby'. And since all pages include branch phone numbers and driving directions, it has never been easier for customers/prospects to contact us. And if you thought social media had no impact on purchase intent – think again. A recent study revealed that 42% of adults bought an item after seeing it on social media. We have had quote requests, product feedback and sales from social media.
If you do not follow us on your favorite social media channel yet, you are missing out. Like, comment and share our content and you can easily help us reach more people. If you have any questions around social media, ideas for our company channels or if want to get involved, please reach out to us (Alyssa, Liza & Martin). We are always looking for pictures and stories from branches and job sites and regulary partner up with vendors, industry peers and customers to grow our constrcution industry communities.